Marketing AI Ops. The 5-Second Waste Audit.

    Find the waste in your ad accounts. In five seconds.

    We audited 50 ecom accounts last quarter. The median account was burning $37,800 per month on five patterns that no dashboard catches. Drop your numbers below. We will show you what is probably hiding in yours.

    No account access required at this stage. Five seconds. One number.

    50
    accounts audited last quarter
    $37,800
    median monthly waste per account
    91%
    of accounts had at least one pattern
    5 sec
    to your estimate

    The platform will not tell you. The dashboard will not show you. The audit catches all five in five seconds.

    Pattern 01. Meta
    $11,000/mo

    Audience saturation past the cliff

    At a frequency above five, Meta CPA rises 50 to 80 percent and CTR drops 40 to 55 percent. Topline ROAS averages over saturated and fresh segments and hides it for weeks.

    Pattern. AdAmigo 2025. Median. nylo Q1 2026 audit.

    Pattern 02. Google PMax
    $3,800/mo

    Branded query leakage

    91 percent of accounts in a 503-account study had keyword overlap between Search and PMax. PMax bids on branded queries that would have converted on search for ten cents. Blended ROAS looks fine.

    Pattern. Optmyzr Feb 2025. Median. nylo Q1 2026 audit.

    Pattern 03. TikTok
    $12,000/mo

    Creative burn caught too late

    TikTok creative half-life is 5 to 7 days. Most agencies catch the burn on day 8 to 10. That is two to four days of dead-creative spend on every cycle, on every account.

    Pattern. Social Operator 2025. Median. nylo Q1 2026 audit.

    Pattern 04. Attribution
    $6,000/mo

    Conversion-lag misread

    iOS attributes conversions one to seven days late. Friday's pause decision was wrong by Monday. Most accounts read last-week ROAS as fact when it is still settling.

    Pattern. nylo Q1 2026 audit data.

    Pattern 05. Cross-channel
    $5,000/mo

    Cross-channel cannibalization

    Same product. Shopping plus Search plus Meta retargeting. All three bid on the same prospect, all three claim the conversion. You pay three times for one sale.

    Pattern. nylo Q1 2026 audit data.

    Median monthly waste
    $37,800/mo

    Across 50 ecom accounts audited Q1 2026. Not found on a dashboard. Found on a five-second audit.

    Annualized that is $453,600 per account.

    Run the audit on your numbers

    Four inputs. One number.

    Estimates use industry-median waste rates calibrated to our Q1 2026 audit. The real numbers on read-only account access are usually higher.

    By submitting you agree to our privacy policy. We email your estimate plus a one-page playbook on how to find the patterns yourself. Unsubscribe anytime.

    What the live audit returns

    Not a report. A decision sheet.

    Meta saturation map for every audience

    Which audiences are past the cliff, which still scale, the exact spend to reallocate by Friday.

    PMax branded query split

    Brand vs non-brand spend on Performance Max, queries to exclude, the bid you should be paying instead.

    TikTok creative half-life chart

    Every active creative plotted against its fatigue curve. Which to kill today, which to scale, which to refresh.

    Three-platform CAC reconciliation

    Why your Meta, Google, and Shopify CAC numbers disagree, and the one number to bring to the board.

    Conversion-lag misread check

    Last-week ROAS that is actually three weeks of attribution piling onto last week. We surface it.

    30-day recovery plan

    Ranked by dollar impact, with the exact change for each. You can run it manually. nylo runs it nightly.